Book DescriptionThere are countless books on the business shelf that focus on corporate culture, but their views are often too broad to address an organization's real needs The subcultures within a company cannot be overlooked, and their disparities must be resolved for them to work together on a daily basis For an organization to operate optimally, оджмй these subcultures must be aligned properly Aligning Organizational Subcultures for Competitive Advantage takes a hard look at the subcultures within modern corporations, and demonstrates how reconciling differences among them produces a corporate culture that give organizations a competitive advantage in the marketplace Both a practical guide for managers and a valuable supplement for training in academic and organizational settings, this book focuses on the inner workings of organizational subcultures that can be aligned for purposes of achieving a mutually supportive corporate system Aligning Organizational Subcultures for CompetitiveAdvantage brings together current research and examples of direct applications and provides a wealth of practical advice for the manager who seeks a clear, workable understanding of this important topic. Гербера,2005 г ISBN 0465030939.