The Strategic Marketing Plan Audit gives you a comprehensive review of your strategic marketing planning It covers the whole process of planning your corporate marketing strategy (or - in larger organisations - the marketing strategy of a business unit) The audit identifies and explains 7 types of strategic marketing planning - you'll discover оджяе which one you should be using and which one you are using now Then go on to evaluate your existing marketing objectives and find out: a) how well your marketing strategy and tactics are aligned with those objectives b) and whether they are achieving those objectives in practice Following an Executive Summary and detailed background briefing, the audit is broken down into 8 clear steps: Step 1: Mission Statement Step 2: Marketing Appreciation Step 3: Conclusions and Key Assumptions 4Step : Strategic Objectives Step 5: Core Strategy Step 6: Key Policies Step 7: Administration and Control Step 8: Communication and Timing.  Специалисты2008 г Мягкая обложка, 120 стр ISBN 1902433998.