Say goodbye to the production century Savvy and all-powerful consumers are at the helm Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Federal Express, Hewlett-Packard, Ericsson, Philips, and Xerox, Gronstedt provides the keys to thriving in the upcoming одззй "customer century " Companies must learn to integrate communications three dimensionally: externally with key customers, vertically between senior management and front-line workers, and horizontally across departments Packed with hands-on advice, this book is a roadmap to success in the Customer Century Explains a hot, new management strategy Includes practical tips and strategies.  Гель дляISBN 0415921996.